SCROLL FOR PROGRAM DEETS
👶🏽👶🏻👶🏾
SCROLL FOR PROGRAM DEETS 👶🏽👶🏻👶🏾
BRAND: Portal from Facebook
CAMPAIGN: Mother’s Day, 2021
ROLE: Integrated Program Manager (Client)
RESPONSIBILITIES & DELIVERABLES:
Conducted a months-long RFP that led to the selection of Agency
Managed 3-agency creative Pitch
Developed and drove evaluation process and alignment of stakeholders
Oversaw Agency onboarding (RPA)
Developed comprehensive onboarding system
Onboarding system proved so successful I operationalized the processes, developed templates and rolled out across Reality Labs brands
Responsible for successful 8-week onboarding, serving as POC for Meta and Agency teams
Led XFN input gathering and development of program Master Plan prior to Agency engagement
Drove development and ratification of the following artifacts/milestones critical to the Program’s plan:
RACI (project team inc: executive sponsorship, XFN stakeholders and core team)
Meta Operations Plan (included identifying milestones, resources, bottlenecks, Core Team structure, XFN touchpoints and more)
MSOW (included Staffing Plan/Fee)
Production SOW (included OOP/OOS, budgets)
Comprehensive Program Timeline
Client Brief to Agency (Kickoff Brief)
Led alignment of media requirements, navigating interlocking channel dependencies along the way
Developed new process to distill and map out the Channel teams’ creative asset needs and marry those needs with the overarching media buy
Media process proved successful, I operationalized the processes and rolled out across Portal
Led internal, XFN reviews with the Legal, Product and DEI teams to vet business and creative issues, assess risks/opportunities and align on a path forward
Worked closely with Design teams to establish an interim look and feel for the campaign in anticipation of a new Visual Identity being rolled out in the coming months
Oversaw successful production & delivery of over 500 unique creative assets, a dozen brand engagements and 10 Influencer partnerships across Facebook’s paid and owned channels